Home » What we do

Fluke design and build websites.

We stick to what we’re good at — crafting delightful interactive experiences.

We take a design led, user centred, holistic approach to web and interface design.

Our 3 stages to web delivery

  • 1. Define your users (and their tasks)

    We know that the key to building a successful website
    lies in meeting the needs of your customers.

    Where possible we begin by analysing what your customers are doing on your current website, we might also carry out some qualitative reasearch. All of this helps build a picture of who uses the website and how well it fulfill's their needs.

    Jimbob doesn't hang around, he has 10 browser tabs open at any one time and scans websites for the information he needsFrank likes the details, he feels let down by websites which don't deliver what they promiseAusten is very short on time and uses Google to do the hard work for himFrom this we can define what the solution aims to achieve as well as building a great picture of who your customers are, and what they want.

  • 2. Design

    Once we have some clear objectives and know who we are talking to we can set about the process of design.

    This may well start out on paper before being translated into on-screen visuals for sign off. Where possible we will test our design at each stage of the process, ensuring that it enables the users to complete their tasks.

    Design is our core skill – and we know that your image sells you more than anything. So whether it's upgrading your existing website or creating and entirely a new website, we'll create something that will be long lasting, reflects your brand and brings it to the forefront of your user's mind.

  • 3. Build

    Getting the details right is so important in interpreting a
    great design into a great user experience.

    From making sure the build conforms to (Worldwide Web Consortium) guidelines and best practices, as well as making sure the interactions run smoothly and use clear, unambiguous language.

    Fluke's websites are all built with accessibility in mind, meaning your site will reach a wider audience, have a better natural search engine visibility.

Service checklist

Some of the things we do, and some of the things we don't

We do Web strategy
We will use web metrics and customer surveys to identify key areas for improvement.
We do Analytics
Key to identifying areas of your website which are succeeding, as well as those which aren't.
We do User research
Sometimes the best thing to do is ask your customers directly what they think.
We do Persona creation
Personas help us understand your customers better.
We do Interface design
Design and branding are core to our skillset.
We do Usability testing
Informal user testing, functional prototypes. We can also organise formal user testing.
We do Rapid prototyping
Functional prototypes could help you test out new ideas.
We do Template build
Xhtml, css, semantic, accessible - one of our core strengths.
We do Content managed websites
If you need to update the content yourself without learning the ins and outs of code.
We do E-commerce websites
We use some really great e-commerce tools to get you selling online.
We don't do Bespoke C.M.S. development
Creating custom C.M.S solutions is not our bag.
We don't do Bespoke e-commerce development
We don't do e-commerce websites with lots of bespoke back-end functionality.
We don't do Systems integration
We leave this kind of stuff to the specialists.
We do Front end development
Progressively enhancing your website using funky scripting is all in a day's work for us.
We don't do Hosting services
We don't directly offer hosting but can recommend some great providers.
We do Search Engine Optimisation
Our websites are built with Google in mind. With a decent search strategy we can help you hit that top spot.
We don't do Pay per click
This isn't one of our core areas of business although we are happy to assist where we can.
We do Email marketing
One of our core skills - from concept through to design, build and testing.
We do Email deployment
We use a top notch web based system to ensure your emails get delivered.
We don't do Media planning
We would recommend a specialised partner.
We don't do Video production
We would recommend a specialised partner.

Send us your brief, ask us a question, tell us a joke.

Whatever you want, put it here and we’ll get back within 48 hours or talk to us on 07989 420635

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Fluke. We understand what makes people click.